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The 4 Ps of the traditional marketing mix, indicating suggested... | Download Scientific Diagram
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Es el termino creado por McCarthy en 1960 el cual se utiliza para englobar a sus cuatro componentes básicos: producto, precio, distribución y comunicación. - ppt descargar
4P-model van McCarthy – Gedragvandeconsument.nl
4Ps in Marketing – The Marketing Mix
