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8 Principles

At Youth Friendly we work to and support the United Nations Convention on the Rights of the Child (UNCRC). In addition, we have developed a core set of principles that guide and underpin everything we do:

  • Participation - Children and Young People are involved and included in every project. Participation is far beyond a box-ticking exercise; it is our identity.
  • Fun - We work to make consultations and projects fun. We believe it brings out the best in people.
  • Creative and Fresh - Media and resources should be creative and fresh, not just dusting up what’s been done before.
  • Innovative - We find new ways to do things that solve problems and deliver better results.
  • Excellence - For us, 'good enough' is not good enough, especially when it comes to children and young people.
  • Inclusive - Everyone should be able to take part, this is supported by actively engaging, networking and developing partnerships on this principle.
  • Safe - We aim at all times for people to be physically and emotionally safe. This includes CRB checks, careful interviewing, continuous training, fluid communication, creative planning and ‘switched on’ delivery.
  • Eco-friendly - We carbon offset our work, we Reduce, Re-use and Recycle where appropriate and our offices are in an eco-friendly building. However, promoting and supporting an eco-friendly culture with children and young people is what we believe will make the biggest impact.